5 Reasons Your Company Needs A Promotional Video

1. Video is where your customers spend their time

• YouTube alone has more than 4 billion views per day, and it’s the second-largest search engine, right after Google
• 78 percent of people watch at least once a week and 55 percent watch every day
• More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase.
• 90 % of consumers watch online video

2. Video Marketing Provides a Great Return on Investment

• One of the latest, released this year by Animoto, which surveyed 1,000 U.S. consumers, highlights the impact of video:
• 73 per cent are more likely to make a purchase after watching a video.
• 96 per cent say online videos are helpful when making purchasing decisions.
• 71 per cent say watching online video content leaves them with a positive impression of the brand, service or company.
• According to eMarketer, online video is one of the marketing approaches that promises the greatest return on investment.

3. Video is shared easily and frequently

• More than 500 years’ worth of YouTube videos are watched daily on Facebook.
• More than 700 YouTube videos are shared on Twitter every minute.
• Video sharing is a huge part of social media, and social media is a huge part of our lives.
• According to Facebook’s best-practices guide, posts including a video generate about 100% more engagement than the average post
• Over half of 25-54 year olds share video on line

4. Social media is more social with Video

• A recent report by Brafton Media indicates that online video is the key driver to effective social marketing and that social media marketing with video should be a priority initiative for marketers in 2013 .The report outlines the three basic reasons that video and social media are such a good fit: People like watching video online, people tend to share things they like and creating sharable content differentiates you from your competitors. The study concludes that ‘Brands that create video clips for their specific audiences are likely to see success if videos are shared on social sites, as internet users spend 2.5x more time watching short videos that are personally relevant.’

5. Video helps your site with SEO (search engine optimization)

• According to Search Engine Watch, ‘Google and other search engines work to have a mix of content types displayed in search results (a.k.a., blended search results). For this reason, they give a higher ranking to video content than other forms of Web content in order to make sure that searches consistently display mixed search results.’ (There is an often misquoted 2008 research report conducted by Forrestor that claimed anywhere from a 50% to a 500% lift in search engine performance with the use of video. Forrestor stills agrees in principle with the findings of the report but doesn’t provide any specific performance reference.) A post by Jeremy Scott at REELSEO claims that videos in universal search results have a 41% higher click through rate than their plain text counterparts.
• Keywords and back links can push up google rankings 50 times faster than normal websites
• Keeps people on your website up to 54% longer
• Emails with video generate 2-3 x higher click through rates
• Email and video increases kick through rates by 96% and reduces opt out rates by 75%